ICT GROUP and UTOPY Announce Strategic Marketing Partnership
~ Value-added Speech Analytics/Voice Mining Solutions Designed to Improve Service, Operating Efficiency and Performance ~
Newtown, PA, May 23, 2007 – ICT GROUP, Inc. (NASDAQ: ICTG), a leading global provider of customer management and business process outsourcing (BPO) solutions, and UTOPY, Inc., a leading provider of enterprise solutions for customer intelligence through speech analytics, today announced a strategic partnership and co-marketing agreement.
UTOPY Customer Intelligence analyzes customer conversations and extracts important business information. Companies can then utilize this information to better understand customer perceptions, needs and behavior in order to increase revenue per transaction, improve retention, reduce churn and gain a unique competitive advantage.
ICT GROUP will be utilizing the UTOPY speech analytics software for agent-facing quality, training and process improvement purposes as well as to deliver value-added customer intelligence and voice/data mining solutions for clients, across multiple vertical industry programs.
This strategic partnership positions ICT GROUP to deliver improved service, increased operating efficiency and optimized sales and service performance for clients' outsourced service initiatives. Additionally, it provides an alternative revenue-generating technology solution for the effective up-sell/cross-sell of additional services and/or other process improvement strategies, using valuable customer data gained through digitally recorded transactions.
"Partnering with UTOPY helps differentiate ICT GROUP, enhancing our already comprehensive, diversified service offering to include additional high-value, ROI-driven customer and marketing analytics solutions," said John J. Brennan, Chairman and Chief Executive Officer of ICT GROUP. "Furthermore, this combined offering allows us to provide more customized, end-to-end customer support services, beyond the handling of routine sales and service transactions, complimenting our value-added Marketing and Technology Services capabilities."
ICT GROUP and UTOPY have already signed their first joint services agreement, for a financial services client who will be using the combined offering to determine why customers are calling as well as to help measure and improve up-sell/cross-sell effectiveness and identify potential process improvement areas, to help reduce cancellations and other customer service issues.
"Clearly, there are strong synergies between UTOPY and ICT GROUP, including the vertical market focus of both our organizations, making this co-marketing relationship a perfect fit," stated Roy Twersky, President and CEO of UTOPY. "We are pleased to be partnering with this forward-thinking, global leader in outsourced services, helping them to provide exceptional service through the additional insight and business intelligence gained using our advanced speech analytics software."
About ICT GROUP:
ICT GROUP, headquartered in Newtown, Pa., is a leading global provider of customer management and business process outsourcing solutions. The Company provides a comprehensive mix of customer care/retention, acquisition, up-selling/cross-selling, technical support, market research and database marketing as well as e-mail management, data entry/collections, claims processing and document management services, using its global network of onshore, near-shore and offshore operations. ICT GROUP also provides interactive voice response (IVR) and advanced speech recognition solutions as well as hosted Customer Relationship Management (CRM) technologies, available for use by clients at their own in-house facility or on a co-sourced basis in conjunction with the Company's fully integrated contact center operations. To learn more about how ICT GROUP can help your business, click here, or call 800-201-1085.
About UTOPY:
UTOPY provides industry-leading Customer Intelligence solutions that gather, analyze, report and deliver the voice of the customer to enterprise decision-makers, including sales, operations, and marketing professionals. With UTOPY solutions, direct customer feedback is analyzed to strategically improve the customer experience, uncover new markets and revenue opportunities, understand and address competitive threats, and identify and address areas for process and business performance improvement. UTOPY customers include leaders in the financial services, insurance, healthcare, telecommunications, outsourcing, and retail industries. Headquartered in San Francisco, CA, the UTOPY team has extensive experience in business intelligence, operations and process improvement, as well as speech analytics. For more information, visit www.utopy.com or call 866.44.UTOPY (866.448.8679).
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